Hi, I’m Frieda Hoffman,

leadership and conflict coach, facilitator, and entrepreneur. I bring an intuitive sense of people and relationships to my practice, merging 15 years of project management and leadership experience with my unique background in psychology and intercultural conflict resolution.

My ventures in real estate, restaurants, med tech and therapy have deepened my ability to support leaders, intrapreneurs and startup teams across life cycles, from seeds of conception to cultural reimaginings and conscious exiting. I work 1:1 and with teams on a range of issues, from authentic leadership and work-life balance to career change and business development.

In addition to my coaching work, I offer training and support for organizations seeking to improve workplace culture, conflict navigation and collaboration skills, and resilience within their teams and communities, including ombuds services.

Always a student, I’m excited to teach forward new tools and approaches as I continue to learn and grow.

As a feminist who cares deeply about social justice, I offer sliding-scale mentor coaching to Black, Indigenous, and Women of Color. 

Coaching Credentials

Fairness & Conflict Analyst, Workplace Fairness International

Gallup-certified Clifton Strengths Coach

Executive Coach, UC Berkeley’s Executive Coaching Institute

I’ve had the honor of studying mediation with the respective thought leaders in facilitative and transformative methods:

  • Founder, Mediation Beyond Borders

    Ken is a renowned conflict resolution systems designer, author, and pioneer in the field of mediation and conflict resolution since the 1980s. Read more on his groundbreaking work here.